Tighten Up Your Lifestyle With Taut Isotonic
Wednesday, 2nd March 2005
At TCR05 we saw Taut isotonic for the first time and many of you will have also tried samples on your way around the show. We have some due on test shortly to see whether the Taut formula stacks up against the more established brands such as SIS and Gatorade.
Below is a press release from Taut prior to us receiving our test product which provides some food for thought.
Have you ever been gasping for something to quench your thirst but found that water doesnt quite hit the spot? Or do you steer clear of sports and energy drinks after discovering the cocktail of chemicals lurking on the ingredients list on the back of the bottle? If you want to rehydrate fast with a natural isotonic drink based on pure spring water, TAUT Isotonic is the one for you.
Sports Dietitian, Dr Carrie Ruxton, says, All sports drinks on the market today contain artificial additives and preservatives. This puts a lot of people off buying them, yet everyone can benefit from an isotonic drink. Dehydration is common in people of all ages and even a 5% dehydrated state can affect your concentration levels. By the time you feel thirsty, it is too late, so I recommend that people drink at least 2 litres a day - more in summer and if you are taking exercise. An isotonic drink makes sure that your body absorbs more fluid and helps fight dehydration.
Experts at TAUT Isotonic have worked hard to produce the only healthy, isotonic drink high on taste, minerals and vitamins, containing no preservatives, artificial sweeteners, colourings or flavourings. Made only from natural fruit flavours, TAUT Isotonic is delicious after exercise or whenever you are thirsty.
TAUT Isotonics unique formulation of rapidly absorbed glucose, beet and fruit sugars provides effective energy release to ensure your body is functioning to its best capacity. Just the solution to defeat the mid afternoon sleep-slump, or to perk yourself up the morning after a heavy night before.
And if you are keen to beat the bulge this summer as part of a healthy eating and exercise regime, TAUT Isotonic could be your saviour, containing less than half the calories of soft drinks, fruit juices or energy drinks. TAUT Isotonics blend of ingredients even contains 30% of the recommended daily allowance of zinc, magnesium and vitamin B6 all of which go towards supporting a healthy immune system and muscle function.
Furthermore TAUT Isotonic is the ideal healthy alternative for growing children. With most fruit juices and soft drinks full of Tartrazine, aspartame, acesulfame-K and other chemical additives, parents wanting to give their children the best possible diet should include TAUT Isotonic in their kids lunchboxes before packing them off to school.
Says Managing Director of TAUT Isotonic, Vincent Baasch, At TAUT, we wanted an alternative to water which offers fast rehydration and also tasted delicious. We couldnt see why an isotonic drink had to taste peculiar and look a strange colour to work. We also wanted to avoid putting salt in the product because unless you are a serious athlete, most people dont need extra salt. The result was the first healthy isotonic drink.
So if you want a crisp, refreshing isotonic thirst quencher with no preservatives, artificial sweeteners, flavours or colours - turn to TAUT Isotonic the first clean label isotonic drink available in the UK.
By Press Release
