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The New Zoggs Swim Zone splashes into The 2007 Michelob ULTRA London Triathlon Expo

Tuesday, 12th June 2007

Zoggs, the leading Australian swim brand, will be bringing their 'Passion for Triathlon' along to The 2007 Michelob ULTRA London Triathlon Expo. The new 'Zoggs Swim Zone' is an area dedicated to improving triathletes stroke technique and overall swim performance.

There will be two 'Infinity V-Stream Swim Spas' provided by Sundance Spas for the 35,000 visitors to the Expo to experience the benefits of these innovative training pools first hand. Expert coaches from top swim school SWIMFORTRI will also be there carrying out live demonstrations and giving vital tips and feedback on your stroke technique whilst using 'under and over' water technology to allow Expo visitors to see the swimmers in action.

Zoggs are proud to be showcasing their latest product ranges including the new Predator Mask, ideal for Triathlon. The Predator Mask features Curved Lens Technology for exceptionally wide peripheral vision; a larger profile mask and a Bio-tech one piece frame and 100% Silicone gaskets for excellent fit and styling; and Fogbuster impregnated anti-fog lenses make these the perfect open water goggles.

Zoggs will also be offering a unique 'Goggle Clinic' with 'Goggle Doctors' on hand to help fit and select the perfect pair of goggles!

Free Triathlon swim training programmes have been created by Zoggs and are available from Swim4Triathlon (www.swim4fitness.com/triathlon), the new free tri-specific online swimming programme that builds on Zoggs' highly popular Swim4Fitness programme for fitness and recreational swimmers.  

Sundance Spas will be introducing the amazing new Infinity V-Stream Swim Spas, innovative through its V-Stream technology. Endorsed by the Australian world championship swim team, eight powerful swim jet units deliver all the power required to satisfy the strongest swimmer. With variable current and lift, pressure and speed these pools are suitable for every swimmer's ability and fitness need. Children and beginners are also able to enjoy them.

Sundance are confident these spas are the most energy and sound efficient; they have the longest swim length and are the most powerful swim spas in the industry. Once you have sampled these Spas you will want one in the comfort of your home or workplace. 
SWIMFORTRI, based in London, is a swim technique and coaching school brought to you by the brother and sister team of Dan and Keeley Bullock. They share over 30 year's experience of competitive swimming and coaching, with direct involvement with Triathlon as competitors and coaches. Accolades include the 220 Triathlon Magazine Coach of the year and London Region Tri Coach of the year awards.

Their experienced SWIMFORTRI coaching team includes ASA/BTA qualified coaches. To help with the Open Water element of swim technique they have a Channel Crossing competitor, former Swimming Internationals, Triathlon Internationals and a Hawaii qualifier to bring you the latest in Open water swim techniques. In addition to their regular technique sessions, they have now added West London technique courses, Junior Club, Open Water swims in the UK and in Lake Annecy/France, Swimming and Triathlon training camps in Cyprus, V02 testing, online shop selling Zoggs merchandise, Sports Massage, as well as novice swim lessons. Dan and the SWIMFORTRI team will be there to talk you through your swim concerns.

Triathlon is the fastest growing multi-discipline sport and The Michelob ULTRA London Triathlon continues to be the largest race in the world. In 2006, over 1.4 million people watched the race coverage on the BBC and over 9,000 celebrities, fun runners and elite triathletes took part and rose over £1 million for charity. This year's race is expected to attract over 12,000 entrants.

The Michelob ULTRA London Triathlon Expo is the one-stop shop for everything Triathlon. As well as visiting the Zoggs Swim Zone you can purchase the newest products on the market, update kit, speak direct to the experts, watch the elite winner's award presentation, have your gait analysed or listen to the industry expert's talk in the Seminar Theatre. The Fitness First Stretch Zone will feature a team of expert Fitness First Personal Trainers to guide athletes through their all-important warm-up and cool-down exercises before and after their race. A giant LED Screen will be positioned by the Sprint Café for visitors to watch the race coverage and interviews whilst enjoying light refreshments. The Expo has it all for both competitors and spectators. See the emotion of thousands of athletes as they come down the final straight and cross the finish line, learn more about getting fit and be inspired to enter too.

Key exhibitors to date include Michelob ULTRA, ASICS, Nike, Herbalife, Orca, Garmin, Buffera Ltd, Total Fitness Bath, Foska, UGOSport.co.uk, Zoggs International, Suunto, 220 Triathlon, EAS, Concept 2, The British Triathlon Federation, Girls Run Too and Evans Cycles.

Entry to this great show is still free of charge, no registration is necessary! 

The Michelob ULTRA London Triathlon Expo promises to be an incredible two days. See you there!

Source:  Press Release

To find out more about The Michelob ULTRA London Triathlon Expo visit www.londontriathlonexpo.co.uk

To find out more about The Michelob ULTRA London Triathlon visit www.thelondontriathlon.com