PowerBar: Now with Value Added Performance
Tuesday, 12th June 2007
PowerBar products are already well established on the world stage and are the Official Energy product of many of the world's toughest events such as the Tour De France, however they also offer athletes great value per litre when compared to other products on the market.
PowerBar Recovery beverage in the larger 1200g Tub offers 22 servings which equates to £0.91p per drink, a saving of over £0.50p per drink over its nearest competitors, with one competitor almost double the price. The smaller 385g tubs offer a saving per drink of £0.32p over is nearest competitors. These savings will allow athlete to ensure that they are getting the proper recovery mix to aid tier training efforts.
PowerBar Recovery Beverage an ideal combination of carbohydrates and Trisource protein, a balanced combination of short and longer-chained carbohydrates designed to quickly restore glycogen stores with Trisource protein, which is a special mix of whey, milk and soy protein, which helps to rebuild fatigued muscles (scientifically proven) with added glutamine fuel for the immune system. It also contains a high density of vitamins and minerals to compensate for losses during sport and to support and strengthen the immune system.
The PowerBar Performance sports drink, with a special carb mix to maximise energy delivery speed (scientifically proven)! Also works out to be extremely cost effective with the 385g offering savings of £0.27p over their competitors. PowerBar Performance Sports offers effective liquid supply through isotonic composition and optimum sodium content and contains minerals (sodium, potassium and magnesium) to balance fluid losses. It also contains B-Vitamin to support energy metabolism enriched with 3 essential amino acids fuel for the muscles.
Supporting the fluid products will be the PowerBar Gel, which has been at the forefront of Gel technology since its launch. For 2007 the gels are available in three formulas Original, Original + caffeine and the new Hi sodium with 203mg sodium per gel. The original formula and original plus caffeine, provide a special carbohydrate mixture for rapidly available energy, and contain 3 essential amino acids and vitamins C+E. The gels are designed to be easy to use and absorbed rapidly during heavy competition, prefect for racing situations.
The new Hi sodium content gel has been designed specifically for performance in hot weather, and was used exclusively by Normann Stadler in his 2006 IRONMAN World Championship Victory. The Gel improves the replenishment of the vital minerals lost during sweating, helps reduce cramp and is great for long distance racing. The new Hi sodium Gels is more rapidly absorbed than a regular gel and offers a 2:1 carb ratio (maltodextrin to fructose) proven to be the most efficent delivery method / ratio with offers 109 kcal, 203mg sodium and 18mg Potassium per 41g sachet.
PowerBar are one of the worlds leading sports nutrition companies and are at the forefront of may of the worlds leading sports events including the Tour De France and IRONMAN, sponsoring athletes such as 7-time Tour De France winner Lance Armstrong, 2 time Ironman World Champion Normann Stadler and Running legend Haile Gebrselassie.
Source: Press Release
More info: www.powerbar-europe.com