Madison Further Strengthen Road Racing Sponsorship with Rapha Condor Recycling.co.uk
Sunday, 20th January 2008
Madison have announced that the newly formed Rapha Condor Recycling.co.uk team is to be sponsored by Madison for the 2008 season as their sponsorship and support for the UK road race scene is expanded and strengthened. As announced in October, two of Britain's leading road cycling teams have joined forces to create a new super team, united in their strong ethics and passion for racing.
The team includes some of the UK's strongest domestic cyclists as well as a cosmopolitan image that will support the upsurge in popular interest in cycling for sport, leisure and enjoyment.
In 2008, Madison the UK distributors for Shimano will be providing the team with full Dura-ace group sets as well as the new much anticipated Carbon Laminate WH-7850 wheel set.
Also included in the deal, the team will be sporting the new Giro Ionos helmet as well as the exciting new range of Giro eyewear set to be released in February at the iceBike* show. The Rapha Condor Recycling.co.uk team is set to compete and perform on the continent during this coming season and it was felt important the team of British riders be given the opportunity and support to really compete in Europe which is why the team will also be issued with Shimano R300 custom fit SPD shoes, Elite trainers, the Elite O3one range and Finish Line Pro Road lubrication for the bikes.
Commenting on the sponsorship, Dominic Langan, Madison CEO had the following to say, "The undoubted quality and heritage of Condor combined with the flair, reputation and profile of Rapha, in conjunction with such a strong team of top class riders and support staff makes for a perfect alliance for Shimano in the UK. We are very proud to be part of the team and we look forward to a successful future together"
John Herety, Team Manager for Rapha Condor Recycling.co.uk added, "The news that Madison will be backing the team for 2008 feels like the team has already gained its first victory of the season.
Madison products have always been the most sort after by both the elite and recreational cyclist here in the UK and means our riders will have access to the very best cycle components and accessories the cycling world has to offer. I am delighted that such a serious
player in the UK cycle industry has chosen to back the Rapha Condor Recycling.co.uk Team for 2008."
Condor celebrates its 60th year in 2008 and has great traditions when it comes to Road racing, Grant Young of Condor commented, "We are once again proud to be associated with Shimano. We had a long standing relationship with the company in the days of Percy Bilton, and the Condor Professional Team. Also, for years, Shimano sponsored the Condor Service Vehicles in the famous 'Milk Races,' and we look forward to having even greater success than the past, with one of the most promising teams the UK has seen in many years."
Madison will be continuing to support the Tour of Britain in its capacity as official industry partner for 2008 as well as providing the financial backing and support for the world's first 24 hour road race, the Shimano 24 due to take place on 12th-13th July 2008. For more details on this ground breaking event, please visit www.shimano24.com.
Source: Press Release
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