Garmin at iceBike*

Wednesday, 20th February 2008

iceBike* will see another market leading brand added to the Madison portfolio. Garmin
is founded on the principles of innovation, convenience, performance, value, and service - principles that Madison believe will ensure a successful and exciting partnership.

The Madison and Garmin distribution partnership will officially commence on the 1st of March 2008, but dealers will be able to see the Garmin range on display at iceBike*.

iceBike* will be the perfect opportunity for Garmin to launch the Edge 605 and 705 products into the UK cycle market. The Edge 605 and 705 are the latest innovation in the popular line of integrated personal training systems for recreational and advanced cyclists. The Edge 605 and 705 provide mapping capabilities, street navigation, and 2.2" colour display - in addition to tracking vertical profiles, climb and descent, altitude, speed, distance and time. The mapping capabilities on the Edge 605 and 705 allow cyclist to truly get lost in their ride without losing their way.

This partnership gives Madison the opportunity to offer their dealers the technologically advanced marketing leading range of products. Madison will be focusing on the cycle specific Edge range of products offering the full line from the Edge 205 to the Edge 705.

Source: Press release

More info: www.ultimatepursuits.co.uk