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PowerBar and Ironman Announce Global Sponsorship Agreement

Saturday, 15th October 2005
PowerBar, a division of Nestlé S.A., and the World Triathlon Corporation (WTC), owners of the Ironman brand, today announced an exclusive, three-year global sponsorship agreement at the pre-race press conference for the October 15th Ford Ironman World Championship.

More: http://www.trisportnews.com/articles/2005/10/000327.html